10%
GLOBAL CARBON EMISSION: FASHION
WHAT IF YOUR DRESS DIDN'T RUIN THE WORLD?
The fashion industry is a massive source of waste and pollution. This comes from the entire supply chain of clothes making, including production, consumption, and most of all disposal.
85%
OF ALL CLOTHING GOES TO WASTE
Since many clothes are made of low-quality materials, they barely last after a few washes and have to be replaced by new clothes. Consumers then bring the used garments to thrift shops or clothes that are thrown away are dumped into landfills.
Digital fashion resolves this by digitalizing the whole apparel-making process, from designing to production and consumption. Thus, there is no waste in between. Carbon footprint emission is also kept at the minimum, except for use of computers to create the designs... and virtual fashion makes room for an entire new wave of designs as they are not bound by physics.
VIRTUAL AND 100% SUSTAINABLE
As clothes are made from pixels, not textiles, they can’t get dumped like normal clothes. When digital clothing expires in their lifetime, they simply remain as a digital file. You can either delete it or pass them on to someone else, no environmental harm done.
The carbon footprint emission from clothes production is kept at a minimum. There is no sourcing, transporting, or disposing of “clothes” to emit harmful greenhouse gases. The only source of CO2 will come from computers making virtual clothes. But even this is much less than the amount produced by physical fashion.
We enable anyone to get digital fashion garments that don’t harm the environment. The original virtual exclusives are fitted on any picture or avatar of your choice and can be worn online.
Join the fashion revolution.