Squid Game is not only the most-watched show in the history of the streaming service but also a big fashion trend.
It goes without saying that the whole story of 456 heavily debt-ridden people who compete in playground games with a deadly twist is intriguing.
What's really interesting though, is the unusual turn of events. Squid Game had a huge impact on fashion and luxury brands. The sales of the green-and-white retro tracksuits worn by the actors in the game have soared.
It was not only the green-and-white tracksuits that become an instant best-seller shortly after the series premiere, but white slip-on Vans saw a 7,80% spike in sales since the show hit Netflix, according to data provided by Sole Supplier.
Indeed, Netflix recently released a collection of t-shirts and hoodies inspired by the series. These garments are available in shades of black and white.
The decorations include numbers and icons of the players in the series. It is possible to choose between t-shirts with the numbers 456, 218, 001, and 067 worn by the main characters, Seong Gi-hun, Sang-woo, Oh II-nam, and Kang Sae-byeok.
One character, in particular, has sparked the attention of Nicholas Ghesquière, a successful stylist and Louis Vuitton's creative director. It's the beautiful Jung Ho-yeon, who plays the role of Kang Sae-byeok, who is now Louis Vuitton's new global ambassador.
“I immediately fell in love with Hoyeon's great talent and fantastic personality”.
But she is no newcomer to the fashion world. She is the winner of the 'Asian Star Award' at the 2019 Asian Model Awards and already has an active career on international runways. She has modeled and posed for Chanel, Tory Burch, Giambattista Valli, Miu Miu, and Fendi.
Jung Ho Yeon's followers on Instagram are now over 20 million and that shows the big impact the show and the collaboration with Louis Vuitton had on the public.
We always read how television series have always been particularly influential on our fashion choices and that is exactly what's happening with the Squid Game effect.